跳到主要内容
ZHANG SHIWEI / BRAND & PRODUCT EXPERIENCE DESIGNER

Connecting
systems,
products
& people.

我从视觉表达出发,逐渐进入品牌体系、产品定义和智能体验。我的工作不是增加设计,而是减少噪音、识别价值,让复杂的技术与商业目标转化为人能够理解的体验。

BASED IN SHENZHEN
OPEN TO DESIGN LEADERSHIP
& AI HARDWARE OPPORTUNITIES
POSITIONING / 01

Brand & Product Experience Designer,专注连接 Smart Hardware、Consumer Electronics 与 AI-driven Design

PASSION + STEADINESSCHANGE + CHALLENGECREATIVITY + POSSIBILITY
PRACTICE EVOLUTION / 02

A practice that
kept expanding.

  1. 01VISUAL

    从图像、叙事与信息表达建立基础判断。

  2. 02BRAND

    把视觉判断扩展为识别、包装与传播系统。

  3. 03PRODUCT

    进入场景、交互、硬件限制与商业落地。

  4. 04AI

    让人的判断组织智能工具、流程与新体验。

HOW I WORK / 03

Reduce noise.
Highlight value.

01 Understand02 Translate03 Define04 Validate05 Deliver06 Reflect
SELECTED EXPERIENCE / 04

Learning through
real systems.

华强方特 / Fantawild

从内容视觉进入系统化生产,建立数字漫画叙事与团队协作流程。

CONTENT SYSTEM

Baidu 百度

参与大型互联网环境中的数字视觉体验与跨团队协作。

DIGITAL EXPERIENCE

AIRSEEKERS

从零建立智能硬件品牌与产品表达体系,推动全球众筹和商业落地。

BRAND × PRODUCT

MOVA 追觅科技

进入智能硬件早期定义,探索屏幕交互、产品逻辑与 AI 体验。

AI HARDWARE
CAPABILITIES / 05

A connected
skill set.

01

Brand Systems

Strategy · Identity · VI · Packaging · Global Communication

02

Product Experience

Research · Definition · Scenario · CMF · Commercial Launch

03

UI / Interaction

PRD · Information Architecture · Flow · Interface · Motion

04

AI Creative Workflow

Direction · Exploration · Human Curation · System Output

05

Creative Direction / Leadership

Decision Making · Prototyping · Workflow · Team Collaboration

NEXT / 06

Designing what
comes next.

未来聚焦 Design Leadership、AI Hardware、Intelligent Product 与 Brand × Product Integration,承担连接产品、技术、品牌与设计团队的角色。

VIEW SELECTED WORK →CONTACT ME →